Case Study 1 – Renal

Market Access Issue

Client had no understanding of market access process, funding or reach into budget holders prior to launch of highly complex treatment for those in end stage renal failure – and was running out of time!  HGS Consultancy Limited implemented the following integrated programme:

• Market Environment Analysis

• Market Environment training of marketing, medical and HDM team

• Customer Alignment Groups

• Prescribing Impact Template

• Specialist Prescribing Impact Team

• Renal Local Health Economy BIT

Output

• Re-positioning of brand prior to launch

• Funding and service issues addressed in 70% of relevant target areas at launch

Timescale

9 months from pitch to funding!

“The outputs in terms of recommendations for our managed entry programme was excellent and went beyond our expectations.  HGS Consultancy Limited demonstrated real reach in an area that is highly specialist and with whom we actually had no contacts, other than clinical key opinion leaders.”

Nancy Sayre, Commercial Director, Amgen