Case Study 2 – Multiple sclerosis

Issue

• Client had an existing brand in the market place and were launching an advance in treatment, which failed at licensing.

Initial Solution

• Enable internal customers to understand need for market access strategy to look at non-traditional customers

• Customer Alignment Groups across UK

• Build and train HDM team

Following licence delay …..

Initial CAGs identified many untapped opportunities for existing brand, these capitalised on to ensure enhanced sales and credibility of company in UK