Our Services

HGS Consultancy provide a range of services that are designed to help pharmaceutical companies’ sales and marketing teams maximise their understanding and interaction with the modernised NHS and enable then to communicate with NHS customers in a more appropriate and commercially impactful way.

Which service is best for you?

The tabs below identify some of the common commercial issues for marketers and identifies the products and service offerings that can be used to overcome these issues. Click on the tabs for further details.

Understanding NHS Marketing Product Launch Planning Improving NHS Relationships Understanding NHS Decision Making Key Account Management Approach Product Awareness
NHS Training Brand Planning Strategy Programmes Managed Entry Programmes

These one day events are designed to help brand planning teams prioritise the avalanche of NHS issues over the coming two years that may impact/shape/drive the market.

A highly interactive event involving NHS customers if desired. The team leave with the issues prioritised, weighted and the foundation of strategic and tactical responses.

Illustrative Agenda

Session

Session Outcome

Programme Objectives

Participants have clear idea expectation of programme outcomes

Workgroup: Walking in the Customers Shoes

  • Develop a patient pathway for patients with this condition
  • Identify the benefits of your medicines and their key differentiators and where they fit within the patient pathway
  • Identify prescribers, influencers and processes
  • Identify current activities, related to the pathway which improve market size and share

Undertaking this exercise will enable the participants to understand just what the challenges are of positioning its portfolio within the patient pathway

Workgroup Feedback.

 

Market Environment Overview

  • What are the key changes in the NHS that will matter to the client portfolio in 2005-2007?

 

Prioritise the issues according to impact on prescribing and NHS timing

  • The participants will be asked to Assess the priorities and grade as a 1,2,3
  • I would be direct impact on Px – needs positive strategy and reflection in strategy plan
  • 2 would be some impact or later impact or indirect impact – needs reactive strategy
  • 3 would be no impact but awareness needed

Having gained understanding and clarity of the current market and client activities, this session will clarify the drivers behind NHS policies and how this might affect the current environment.

Feedback on Market Prioritisation

Participants have completed grading of key issues and decided market environment priorities

Final Workgroup

  • Focussing on the priorities to develop strategic and operational responses

 

Enables the groups to really focus on the strategies that need to be addressed within the NHS Market environment and begin to shape tactical response to them

Workgroup feedback

 

Meeting close

 

 

Aligning Client
To Customer